Beauty to Baby: QVC and HSN Introduce More Than 40 New Brands in March
March 5, 2020: QVC and HSN are bringing freshness and discovery to customers by introducing more than 40 new entrepreneurial and national brands now through March 31, 2020 across most categories, including Beauty, Fashion, Footwear, Accessories, Home, and Garden.
Highlighted brands launching in March include:
- IMAN Global Chic – Model and actress Iman brings her world travels to life through fashion.
- Lauren McBride Home – Lauren McBride, influencer and blogger, designs fun, functional, affordable products that make it easy to add to any home.
- Evelyn & Bobbie Intimates – Innovative construction techniques in intimates
- Home Reflections Decor – Affordable collection of fresh yet timeless lighting, home accents, flameless candles, furnishings, linens, rugs and seasonal additions
- Google Pixel Buds – Customizable, secure “fit-in” earbuds
Following QVC’s launch of The Baby Shop last year, HSN will launch a new digital category, Baby, with more than 12 brands including:
- Sorelle Nursery and Kids Room Furniture
- Baby Delight Baby Gear
- Saro by Kalencom Teethers and Feeding
- Cheeky Chompers Teethers and Accessories
Nine new brands launching this month were discovered through The Big Find, a nationwide search for innovative products in beauty, fashion, accessories, and jewelry, conducted by QVC and HSN last year. Click here for a full list of new brands launching in March 2020, at QVC and HSN.
QVC and HSN have long traditions of helping brands grow through the incredible power of storytelling and discovery-driven shopping experiences. The retailers’ broadcasts, websites, apps, and social pages are unmatched as platforms for reaching large audiences and explaining how a product solves a problem or fills a need. For brands, the experience is very different from selling in a department store – where a product sits on a shelf – or via a transactional ecommerce site – where a product appears in a list with dozens of competing items.