Bill Wafford was named Chief Administrative Officer and Chief Financial Officer, QVC Group^SM in April 2024. In this role, Bill oversees the company’s Transformation office and global financial activities, which include Tax, Controllership, Internal Audit, Financial Communications, Financial Planning and Treasury for all markets and brand units.

Bill joined QVC Group in March 2023 as CFO. Bill has more than 25 years of experience in corporate finance, management consulting and executive leadership across retail, consumer goods and digital commerce businesses. He has deep expertise in large global transformation efforts, leveraging an insights-driven and disciplined financial approach.

Prior to QVC Group, Bill served as Chief Financial Officer at Everlane, a digitally-native apparel brand. Prior to Everlane, he served as Chief Financial Officer for retail companies such as JCPenney and The Vitamin Shoppe. He also previously served as Partner in the advisory practice group at KPMG, after holding various executive roles with Walgreens Boots Alliance and Target.

Bill is a Board member and Audit Committee Chairman of Jushi Holdings Inc. He earned his bachelor’s degree from University of California, Riverside and his MBA from the Kelley School of Business at Indiana University.