QVC US & HSN Join POPSUGAR to Bring Holiday Shopping to Life on TikTok

QVC US and HSN, world leaders in video commerce (vCommerce), are joining POPSUGAR, a leading women’s lifestyle site, for POPSUGAR’s first-ever live holiday gift guide show on TikTok, “Best-Kept Secrets.”  

As major sponsors of the livestream event, QVC and HSN are providing a range of giftable products for presentation during sponsored segments, along with a sweepstakes giveaway featuring some of our top-trending items. “Best-Kept Secrets” will premiere on POPSUGAR’s TikTok on Friday, December 3 at 8 p.m. ET, with simulcasts on POPSUGAR’s Instagram, YouTube, and Facebook channels and POPSUGAR.com. 

The sponsorship is part of QVC US and HSN’s holiday advertising campaign, which is designed to reach potential customers with the message that shopping is more engaging when it comes to life (as our vCommerce shopping experiences show). POPSUGAR has strong reach with millennial women in the U.S. across a range of websites and social pages and is a leader among women’s lifestyle publishers in user engagement.  

“At QVC and HSN, we offer holiday shoppers the joy of discovery every day through engaging, interactive shopping experiences,” said Brian Beitler, Chief Marketing Officer for QVC US and HSN. “POPSUGAR’s Holiday Gift Guide Show gives us the added opportunity to showcase some of our top brands and fresh new products for the holiday season in an innovative way. We are excited to expand our reach to the POPSUGAR community and inspire new customers with holiday gift ideas.”